Erika Soto Lamb
Vice President, Social Impact Strategy, Comedy Central and MTV
Erika Soto Lamb drives change on cultural and political issues via powerful and persuasive campaigns. Erika was the founding head of social impact strategy at Comedy Central and now leads civic action campaigns for ViacomCBS brands focused on youth and entertainment including Comedy Central, MTV, VH1, Logo, CMT, TV Land, Paramount Network, Smithsonian Channel and Pop. In this role she is a co-founder of Power the Polls, the first national campaign to recruit a new generation of poll workers; a steering committee member for the inaugural Vote Early Day; serves as an advisory board member for the Civic Alliance and Impact Guild; and is helping found the first Mental Health Action Day.
She was previously the founding chief communications officer at Everytown for Gun Safety, where, in the wake of the Sandy Hook shooting, she helped build the country’s largest gun violence prevention organization that includes Moms Demand Action for Gun Sense in America and Michael Bloomberg-founded Mayors Against Illegal Guns. Erika was previously a vice president at Ketchum, a global PR firm where she provided reputation management counsel to a major foreign government and other international clients. Earlier in her career, Erika focused on media relations and message development for political candidates and issue campaigns, as well as for public and private sector clients.
Erika’s (pro-bono) side hustle is helping elect women and people of color because she believes representation matters.
Erika has a Bachelor of Arts in Political Science from Stanford University and a Master of Science in Strategic Communications from Columbia University. She is a native of border town El Paso, Texas and resides in New York City with her family, including two young sons.